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Airbnb Stories
Social + Campaigns
Senior Visual Designer
Airbnb needed a visually striking campaign to inspire travelers to book homes and experiences for their summer getaways. The focus: beach escapes, poolside retreats, and national parks.
I designed a suite of Instagram Stories and feed posts that paired aspirational imagery with clean layouts and Airbnb’s signature design language. Each variation guided users through destinations and spotlighted the new “Book by Experience” feature with easy-to-navigate visuals.
The campaign delivered dynamic, adaptable content that captured the essence of summer travel while reinforcing Airbnb’s adventurous, community-driven brand spirit. By blending inspiration with usability, the designs encouraged seamless bookings and heightened awareness of Airbnb’s evolving platform.
