BJD
I design brand identities that blend visual harmony with strategic insight— with a dash
of AI as another creative brush.
01
Samsung Canada
Visual Design
02
Mini Cooper NY
Visual Design Systems
03
CASA DE LUZ
Branding
04
Queen's University
Editorial / Marketing
05
Airbnb Stories
Social Campaigns
[01]
2024
Samsung Canada
[ UX ]
Samsung's mobile product feature page faced challenges with low conversion rates and high bounce rates.
[02]
2023
Mini Cooper NY
[ UX ]
Mini Cooper needed a seamless way to guide customers through financing, leasing, and upfront payment options after pre-ordering a new vehicle, ensuring clarity and ease of decision-making.
[03]
2025 -
CASA DE LUZ
Branding ]
Concept: A sacred hideaway in Tulum where light, architecture, and ritual merge. Positioning it as both a retreat and a sanctuary.
[04]
2021
Queen's University
[ Editorial Design ]
In response to the COVID-19 pandemic, Queen’s University’s School of Policy Studies examined the challenges of an ageing population and the strain on long-term care.
[05]
2023
Airbnb Stories
[ Visual Design & Social ]
Airbnb tapped into summer wanderlust with a social campaign promoting its most popular seasonal properties and experiences.