Casa De Luz: Concept Restort

Casa De Luz is a conceptual brand identity for a luxury wellness retreat, designed to embody serenity, transformation, and light.

To bring the vision to life, I combined traditional design principles with AI-powered image generation. Using AI as a creative tool allowed me to explore mood, atmosphere, and visual storytelling beyond standard mockups — producing imagery that feels ethereal yet grounded in luxury.

The identity system pairs soft, natural tones with clean typography and a versatile logo suite, designed to move seamlessly across print, digital, and environmental touchpoints.

This project reflects how I integrate strategy, design, and emerging technologies to create immersive brand worlds that resonate emotionally while pointing toward the future of branding.