Mini Cooper — Financial Journey Experience
For Mini Cooper’s latest vehicle launch, I designed a seamless post-pre-order journey to introduce financing and payment options with clarity and confidence.
The experience integrates financial pathways — leasing, financing, and upfront purchase — directly into the customer flow, reducing friction and empowering decision-making. Each step was crafted to align with Mini Cooper’s playful yet premium ethos, balancing usability with brand character.
By simplifying complex financial choices through intuitive design, the project extended Mini Cooper’s reputation for exceptional customer experience beyond the vehicle itself. The result: a user journey that inspires trust, strengthens brand loyalty, and keeps the excitement alive long after the pre-order moment.
