American Express Email Campaigns

I designed a series of email campaigns for American Express, crafted to showcase everyday card benefits in a visually engaging way.

One campaign highlighted paying home and cable bills with Amex to emphasize convenience and everyday value. Another focused on earning Marriott Bonvoy points through card use, tapping into aspirational travel and lifestyle storytelling.

Each design balanced clarity with Amex’s premium brand identity, ensuring the messaging felt both functional and aspirational. The campaigns demonstrated how thoughtful email design can drive engagement and reinforce brand loyalty through everyday moments and reward opportunities.