Harley Davidson Visa - Digital & Print

To celebrate the launch of the Harley-Davidson Visa, I designed a suite of digital and print onserts aimed at driving sign-ups among passionate riders.

The campaign balanced bold Harley-Davidson visuals with the clarity needed for a financial product, ensuring both brand loyalty and user trust. Multiple creative variations were developed, delivered through direct mail and email, giving the client flexibility while maintaining a consistent, visually striking identity.

The final designs captured the spirit of Harley-Davidson’s community while streamlining the application process, turning a financial touchpoint into an extension of the brand’s lifestyle experience.