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Samsung Canada

This project reflects my ability to merge strategic insights with clean, compelling design to create impactful digital experiences.

Samsung Canada: Offer Pages Revamp

Samsung Canada tasked me with reimagining their offer pages to address low conversion rates and create a more intuitive shopping experience.

Through a detailed analysis of user pain points, I identified opportunities to streamline promotions and improve clarity. The redesign introduced a cleaner structure and refined visual hierarchy, guiding attention toward key offers while staying true to Samsung’s bold, future-forward brand identity.

The result was a set of high-fidelity designs that elevated the customer journey, simplified decision-making, and provided Samsung with a framework to drive stronger conversions and brand consistency across their digital platforms.

Samsung TV/AV Mobile Product Page

Samsung’s mobile product feature page was underperforming, with low conversions and high bounce rates. I was brought in to reimagine the experience and ensure it lived up to the brand’s innovative reputation.

By analyzing user behavior and performance data, I uncovered opportunities to strengthen product visibility, optimize the hero section, and simplify navigation. The redesigned structure prioritized clarity and hierarchy, guiding users through the story of the product while making it effortless to take action.

The outcome was a more engaging, conversion-friendly page that not only improved usability but also reinforced Samsung’s position as a leader in sleek, future-ready digital experiences.

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