Samsung Canada: Offer Pages Revamp
Objective: Redesign Samsung Canada’s offer pages to address low conversion rates by optimizing the structure and presentation of modules and promotions.
Approach: Conducted a detailed analysis of the offer pages to identify pain points affecting usability and conversion rates.
Revamped the layout by restructuring modules and promotions, prioritizing clarity and visual hierarchy to guide user focus.
Designed high-fidelity mockups showcasing the proposed changes, ensuring alignment with Samsung’s brand identity and user experience standards.
Collaborated with stakeholders to refine the designs and provide actionable recommendations for implementation.
Outcome: The revamped offer pages improved the organization of promotions, enhanced the overall user experience, and supported Samsung Canada’s goal of boosting conversion rates.
