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Branding + Packaging
Sea Blume Packaging
Sea Blume is a conceptual skincare brand designed to empower young women through bold design and an uplifting brand story. Inspired by dynamic art and vibrant living, the identity reflects confidence, wellness, and self-expression.
The visual direction combines striking graphics with fresh, modern typography and a playful color palette to capture the energy of its audience. Every element was created to feel both empowering and aspirational, showing how design can transform skincare into a lifestyle experience.
This project demonstrates my ability to craft innovative, inspiring brand worlds that balance creativity with strategic storytelling.
The visual direction combines striking graphics with fresh, modern typography and a playful color palette to capture the energy of its audience. Every element was created to feel both empowering and aspirational, showing how design can transform skincare into a lifestyle experience.
This project demonstrates my ability to craft innovative, inspiring brand worlds that balance creativity with strategic storytelling.
Harley Davidson Visa - Digital & Print
To celebrate the launch of the Harley-Davidson Visa, I designed a suite of digital and print onserts aimed at driving sign-ups among passionate riders.
The campaign balanced bold Harley-Davidson visuals with the clarity needed for a financial product, ensuring both brand loyalty and user trust. Multiple creative variations were developed, delivered through direct mail and email, giving the client flexibility while maintaining a consistent, visually striking identity.
The final designs captured the spirit of Harley-Davidson’s community while streamlining the application process, turning a financial touchpoint into an extension of the brand’s lifestyle experience.
The campaign balanced bold Harley-Davidson visuals with the clarity needed for a financial product, ensuring both brand loyalty and user trust. Multiple creative variations were developed, delivered through direct mail and email, giving the client flexibility while maintaining a consistent, visually striking identity.
The final designs captured the spirit of Harley-Davidson’s community while streamlining the application process, turning a financial touchpoint into an extension of the brand’s lifestyle experience.
LUS | Branding
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